Creating an effective keywords list will take lots of time, effort, and focus. However, it’s one of the most important things that you need to do to assist your business to
A keyword list is a list of words or phrases that you need to focus on together for your website and marketing campaigns. The keyword list could also be words you wish to use in your promoting as a result of resonating together with your audience. Once you optimized the keywords on your website, your business site will be shown up on Google search result pages when someone searches your targeted keywords.
Following are the 3 steps for the keyword research:
1. Find the keywords.
2. Build the keywords list.
3. Check the volume and competition for the keywords.
Step 1: Finding Keywords:
You need something to start and build your keyword list. In this case, it’s the keywords and phrases your audiences and customers are using to find you. For example, the keywords people use to find my website would be:
– A Digital Marketing Company in Mumbai
– Adwords services
– Email marketing services and so on…
So, I would use these keywords as my seed keywords to begin the keyword research. Now, it’s your turn. What are your seed keywords? You got to find them first. How do you do it?
Go to Amazon and check the books published in your niche category, and see what keywords are associated with those books and what keywords are mentioned in the reviews. Go to Quora and check the question in your niche that will give you the rough idea (sometimes clear idea) about what questions your audience has and what keywords they used to describe. You can repeat the same process with blogs, forums in your niche.
Step 2: Building Your Keyword List:
Now, you need to expand the seed keyword list and find what else people are searching for related to those keywords. Let’s do that. There are many keyword research tools available. And few advanced tools are providing tons of information related to the keywords that can help you pick without much sweat. But, you can start with the Google Keyword Planner first because it’s free. So, upload all your seed keywords into Google Keyword Planner’s “Find Keywords” field, and you’ll get all the keywords that related to your seed keyword. You can also choose any keyword tool of your own choice. I’ll share the tools that I use in one of the future.
Step 3: Checking Volume and Competition:
Depending on your seed keywords, now you have a list of keywords that may have a long list or a short one. But, before going further, you need to know that the keywords are good enough.
You need to evaluate them on two criteria,
– Is the keyword worth to pick? (i.e. does it have enough search volume)
– Is it profitable? (i.e. the competition to know whether it is possible to rank for the keyword or not)
Because, you don’t need to pick the keyword that no one is searching for [less search volume], or no one is going to see your ranking (highly competitive).
To evaluate it, let’s get back to Google Keyword Planner and load all the keywords and hit [with average search volume, average bid value, and competition fields selected].
Now, you’ll see each keyword listed with its average search volume, competition and bid price. Remember, you need to take both the average search volume and competition with a pinch of salt (You might see the same in the previous step also). Here, the average search volume is the number people search for that keyword in every month and competition number is only for paid advertisers who competing for that keyword. (When more advertisers competing for the keyword means good for you) To check the competition, you can search for the keyword with double quotes and square brackets and see how many results are there. (With MozBar installed, you can see a lot more details. Let’s keep it for the future.) I know it’s a long and annoying work. Trust me; you’ll learn a lot. Or you can use one of the advanced tools that provide the keyword difficulty score by measuring several factors.
Tip: Remember, search volume is not equal to search for traffic. Because not everyone who searches clicks on the results they see. Now, you have the keywords with search volume and competition details. Sort them according to your preference, and you’ve your keyword list. And you’ve done it. You have completed your keyword research. But, one last thing that you need to group the keywords according to the topic.
I’ll be grouping my keywords into on-page SEO, link building, AdWords bid management, AdWords ads optimization, etc. Because Google now prefers detailed content related to topics instead of short content focused on keywords. You want to win the Google search, focus on topics, not keywords.
Pro Tip #1:
One problem with the Google keyword planner is that everyone gets the same list of keywords. If you want different suggestions, instead of entering seed keywords, enter a URL from another website in your niche. You can get the list of keywords most of your competitors don’t have seen. The URL can be a website or a blog or a particular webpage.
Pro Tip #2:
If you want long-tail keywords related to your keywords, then look for the “searches related to…” section at the bottom of the search results. And if you want more of such keywords, take each keyword in the searches related to, put it in the search box and look again in the “searches related to” section 🙂
It’s a never-ending process. But, once you got a decent list of keywords, you got to stop and proceed further.